The Alchemy of Craft-Centricity: How Kaz Nejatian and Shopify are Shaping the Future of Work

Weekly Reflection / July 19, 2023 / 1 min read

In the landscape of work and entrepreneurship, a revolution is underway, led by Kaz Nejatian, Vice President of Merchant Services at Shopify. He envisions a craft-centric future infusing passion, creativity, and individuality into the daily work sphere.

Nejatian’s craft-centric approach challenges the traditional ethos where employees are seen as replaceable cogs in a colossal machine. It advocates for a work culture where individuals pour their heart, soul, and craft into work that resonates with their talents and passions.

The craft-centric approach is not just about transforming the work perception, but it’s about embracing our primal instincts as creators and makers. It fosters an environment where people create because they long to—because they yearn to contribute something uniquely ’them’ to the world.

At Shopify, employees craft their roles, duties, and work hours around their individual passions, lifestyles, and personal commitments. This flexibility triggers an explosion of creativity, commitment, and productivity that traditional work models rarely match.

Craft-centricity is a bold manifesto for a future where work becomes a source of joy, fulfillment, and personal expression. It invites us to experience the transformative power of crafting our destiny with our own hands. By embracing this philosophy, we can revolutionize workplaces and shape a future celebrating creativity and individuality.