You Have Eight Seconds to Make Them Say Wow
A product that works is not enough. A product that works is the floor, not the win. James Sinclair makes the point in Starting a Startup by reaching for the moment you meet a stranger. In as few as eight seconds, a smile, eye contact, and a handshake exchange a mountain of silent information, and you never get that first impression back. Software gets the same brutal window. He calls the standard the Minimum Delightful Experience — the wow you have to land almost immediately or lose the user for good. ...