The Atomic ICP: Stop Trying to Boil the Ocean
The instinct is to make the market as big as possible. The instinct makes you invisible. James Sinclair calls the cure the Atomic ICP. Not a segment. Not a demographic. One named person — call him John, who carries an Amex and clears fifteen thousand a month — with a specific wound you can describe in his words. You own John completely before you let yourself think about anyone else. ...