Raise your standards (goals aren't enough)

You will not outperform your standards for long. You drift back to them. Robbins puts raising your standards first among the three moves of change, ahead of belief, ahead of strategy. Change what you demand of yourself, and the rest reorganizes around the new line. Keep the old demand, and the best plan in the world settles back to the old result. A goal is a number you'd like. A standard is the floor you refuse to drop below. Goals live on a slide; standards show up on a Tuesday, when it's late and nobody's watching, and you do the thing anyway. ...

January 11, 2026 · 1 min · Steven A. Rodríguez