Don't Launch. Sherpa Your First Advocates Instead
You picture the launch day. The countdown, the announcement, the flood of users. Sinclair wants you to skip it. In Starting a Startup he makes the contrarian case against the splashy launch and for something slower and far more effective. Acquire your first users one by one. He calls it sherpa-ing — guiding a handful of early customers up the mountain personally, with all your energy aimed at five people instead of a faceless crowd. ...