You act like the person you think you are — right up to the edge of it, and no further.
Robbins calls identity the key to expansion, and the warning underneath is sharp: your self-image is a ceiling. You'll spend exactly as much of your talent as your sense of who you are permits. Raise the result above the identity and you snap back, every time, like a thermostat correcting the room.
Companies wear identities too. "We're a scrappy little shop." "We don't really do enterprise." "We're not a tech company." Each one is a quiet ceiling on what the team will even try — not what it can do, what it will attempt.
So the lever isn't a bigger goal. It's a bigger name. Decide who you'd have to be to make the goal ordinary, then act from there before you feel entitled to.
Name the identity out loud. "We're the team that ships." "We're an AI-native shop." Then do one thing that only the new identity would do.
Lift the ceiling, and the numbers follow it up.