Back in 2014 I started to write some goals down for the year, but instead of end goals, I focused on words that help guide my actions.
I am not choosing the traditional new years goals like to lose 10 pounds, or get a raise, or visit Japan (although I surely would like to). No, my aim is on focusing my actions continuously to improve.
Focusing mainly on the end goal, I found myself falling short of it. I forgot to watch what I eat, or killing it at work on a daily basis to earn that raise.
It’s the present actions that will build up enough momentum to achieve our end goals. Simple. Effective. Transformative. Why?
Through this words method, we begin evaluating all our actions on a more consistent basis, and after a while we’ll be at the point where our goals are within reach because of our daily actions.
It may sound silly, but small actions multiply into big outcomes.
After 2 years of trying out this method, I found it useful and invaluable. And I have gone the extra step of making my words actionable and meaning.
This year, I decided to not do it, and for the initial 4 months I’ve been feeling aimless. Enough is enough.
In 2016 these three words will continue to guide me in all I do:
Shortly after reading through the book Rework (affiliate link) I realized this word would be for 2016. The book takes you through the ways to retrain how you think about certain business concepts, but I’m not focusing on business alone.
My takeaway is the process of reworking our thinking to be more effective at what we do. Sometimes what we thought worked does not anymore, or perhaps it simply never did to begin with.
Take writing, I kept thinking I needed to plan things out, do editorial plans, get the right keywords down (and I still do), but I never got around to it. So, I never wrote.
To jumpstart, I simply began writing first and the planning and keywords weaved themselves into my process, new and improved. What worked for me before was not anymore, and I got stuck.
Now I am getting unstuck in other areas and cutting out work that keeps me occupied but not very effective at reaching my end goals.
This year I am focusing on being the right kind of busy.
The life of a salesman is anything but glamorous. I hated the notion of being a salesman. In fact, I never wanted to go into it growing up.
After a few experiences working in the restaurant and catering business, I grew used to it a bit, but didn’t spend much time on improving it.
Silly me. Now I know better.
I believe we are all a business of one. If anything, we are always selling our brand to others.
So, what about selling was getting me peeved? It was traditional selling.
You know, the used car salesman type of selling. The one where they would get you to buy a lemon (lousy product) instead of a good used car.
I learned, however, that those days are over. In To Sell is Human (affiliate link), I learned about nonsales selling, and how sales people today are meant to empower people, to be authentic, if they are going to be effective sellers.
No need for aggressive selling and slimy tactics.
We just need to Keep It Super Simple: provide value.
There’s more to that, but it struck a chord. The KISS method is what I will be working on in all I do as I ramp up my own sales development.
As a freelancer, entrepreneur, event organizer, and community manager (among others), I am selling all the time, whether it’s my personal brand, an employer’s, a client’s or an organization’s. I cannot avoid selling any more thanI can avoid breathing.
I took the Nike slogan to heart. Just do it.
For fear of the copyright swoosh swatting me down, I settled on a similar and more apt word.
I find myself thinking too much at times. Often times, to the point of inaction.
If you have been following the recent startup trends and frameworks, you know that you need to plan less and do more. And they are right (most times).
Sometimes it’s better to learn along the way. Experience trumps theory.
In networking or dating, stop thinking about what to say and simply go say hi. The more you think, the more you will likely miss the boat, or think yourself into paralysis.
Sometimes I find myself gawking at a VIP instead of engaging them and building the relationship. Staring alone isn’t going to make them feel the warm and fuzzies.
Just breadth, and KISS.
So there you have it. Those are my 3 words for 2016.
It’s a very different way of goal setting at first, but as you begin to filter your actions through the words throughout the year, you will find yourself growing much quicker and closer to an end goal as a result.
Anyone else also doing the 3 words method, or thinking of doing it? What are you thinking of?
Photo Credit: Ozzy Delaney